A number of the posts on this (and other) topics assume facts not in evidence. This is intellectually dishonest. The poster refers to a "fact" that we are all presummed to know, and therefore s/he takes the point. Some of these "facts," though, just aren't true.
Sorry to pick on Mabel (I believe this was her point) because she's not especially guilty of this. Plus, I've enjoyed reading her posts. However, I happen to have personal knowledge of one of her "facts not in evidence."
I.E. Coca Cola does NOT have a "history of racism." In actual fact Coca Cola is very popular among many African Americans in its home city, Atlanta, because of its role in promoting the Civil Rights Movement in the South. Atlanta escaped much of the violence and tragedy of the CRM, in part, due to the efforts of Coke. To this day it spends a lot of money in promoting educational and cultural programs in the African American community.
A recent lawsuit against the company charging "discriminatory employment practices" tarnished that reputation. The suit was settled out of court, so there was no finding of fault. They may have been guilty. Or they may have wished to avoid just the sort of negative publicity that causes people in Singapore(!) to say they "have a history of racism"! The suit was controversial, even among AAs.
I agree with the original poster's thesis that some people don't like big companies simply because they are big. When did CNN stop being a "plucky little station that did what everyone said was impossible" i.e. successfully program news all the time. Now they're criticized for not having enough news?! You do realize, don't you, that they have umpteen many channels with varying amounts of different kinds of news. They have Headline news for people who WANT just the headlines. They have an international service. They have domestic channels. For chrissakes, they even have an airport channel. It's an extraordinary news organization that made news for the masses a commodity. Surely that's a good thing.
We began to sner at them when they became so successful that we saw them everywhere. Same with Starbucks ("Finally, descent coffee available in the most outlandish places, like suburbia!") Familiarity breeds contempt.
Finally, some companies actually EARN contempt. McDonald's hawks low nutrient, high calorie, fatty cardboard burgers to low-income families who end up getting a relatively costly meal (compared with home cooking) that has no veggetables. Still, people obviously do buy. Even Europeans who like to criticize "American imperialism." (OH, the irony! But that's another topic.)
Microsoft stole Apple's operating system, marketed an inferior version as its own, and used illegal, monopolistic tactics to cut competitors' products out of the marketplace.
Ack! I'm getting wound up. Sorry.