Well, I don’t know about you, but I consider the Olympics, Asian Games and the like athletic competitions. And my dictionary defines athletes as “persons trained in exercises, games or contests requiring physical strength, skill, stamina, speed, etc.”
Sure, I prefer sports that require no dubious judging, but bodybuilding (figure skating too) certainly fulfills a combination of those criteria defining an “athlete.” It would be stretching the definition significantly to include beauty pageant participants (although you could make an unreasonable argument and try), but I won’t complain if the TV networks decide to start covering beautiful women too.