Advertise on ExpatSingapore

Expat Singapore is an indispensable resource for anyone looking to visit, work or live in Singapore.  Expat Singapore answers the need for an easily accessed on-line guide that addresses the many concerns of new residents. We acquaint expats with all aspects of Singapore life including businesses like yours. We have received many complimentary email from expats and visitors to our site. And our advertisers receive clickthroughs, referrals and responses that are above the industry's norms for their advertisements.

Expat Singapore is a unique answer to your advertising needs as it is a website: we continually update our information, which ensures repeat visits and bookmarking by readers. Unlike traditional advertising, Web advertising appears in places sought out by the visitor.

Expat Singapore provides a cost effective way to reach a select demographic: expatriates who are highly educated, high income earners, savvy consumers, and who need to know more about your products and services. We currently have about 9 million page-views each month, with about 55,000 unique visitors. That's because our site is so rich in up-to-date articles and information and growing all the time.

Leaderboard Ads

Leaderboard Ads are the premium unit of advertisements on the Web. Each page has a banner ad on the top of the page. We have adopted the industry standard of 728x90 pixels for each banner. This not only enables us to accept international advertisements but also allow our advertisers to use their banners internationally. Our specifications and rates are summarised in the table below.

Pixel sizes are used because different size monitors will display the advertisements differently. The maximum file size specifies the upper limit of the banner; too large a file means that visitors will take a longer time to load a page.

We have experience in knowing how to design a banner that meets your requirements: be it brand or product awareness, information, or transaction. Our advertisers all have above average response rates.

Banner Ad Rates:

728 x 90 Pixels
"Impressions" or
Page Views

CPM
 

Total
Cost
3,000 to
5,000

$300

$900
$1500
6,000 to
10,000

$280

$1680
$2800

Skyscraper Ads

The skyscraper banners are the second-most search after spot (after the leaderboard). The leaderboard are stretched over the entire right navigation section of each page. For the sky scaper format we have adopted the industry standard of 120 x 600 pixels for each banner. This not only enables us to accept international advertisements but also allow our advertisers to use their banners internationally. Our specifications and rates are summarised in the table below.

Pixel sizes are used because different size monitors will display the advertisements differently. The maximum file size specifies the upper limit of the banner; too large a file means that visitors will take a longer time to load a page.

We have experience in knowing how to design a banner that meets your requirements: be it brand or product awareness, information, or transaction. Our advertisers all have above average response rates.

Sky scraper Ad Rates:

120 x 600 Pixels
"Impressions" or
Page Views

CPM
 

Total
Cost
3,000 to
5,000

$150

$450
$750
6,000 to
10,000

$140

$840
$1400

Rotation and Special Positioning of Adverts

For a minimum buy of $450 your banner will rotate throughout the entire site for a guaranteed total of 3,000 page views. We have installed software to allow you the advertiser to check. Special Positioning targets a particular area of the site. A Banner with Special Positioning does not rotate, but remains on a specific page. "Non-Exclusive" means that the banner appears at either the top or bottom of the page:cost is $600 for 3,000 page views. "Exclusive" means that the banner remains at the top of the page just below the section heading: cost is $900 for 3,000 page views.

Button Ads

ImageButton Ads are advertisements fixed in the margin to the right of the page on the homepage as well as on the section index pages. They offer a 120 x 60 pixel link to your home web page, classified ad or to your email address. Cost is $150 per 1000 page views.

Variable Button Ads

ImageSimilar to Button Ads, Variable Button Ads are advertisements fixed in the margin to the right of the page on the homepage as well as on the section pages. Variable button ads have a fixed width of 120 pixels but vary in height according to your requirements. Variable Button Ads are Expat Singapore's most powerful means of advertising, since you - the advertiser - decide how large your exposure on our pages will be.

The cost of a Variable Button Ad is calculated in height increments of 30 pixels, with a minimum height of 60 pixels (standard Button Ad). Pricing is the same as Button ads, with an additional $70 per 30 pixel increment. Hence, the cost of a 120 x 210 pixel Variable Button Ad is $500 per 1000 page views.

 

Monthly E-Newsletters

We send out regular monthly e-newsletters to some 40,000 and more registered Expat Singapore users. To view samples of our E-Newsletters click here. We also offer exclusive e-newsletters and announcements. For examples of these click on the following links: M1, StarHub. Please contact us for further information including our advertising rates for these services.

Advertorials and Sponsored Advertising

Advertorials or Sponsored Articles are other great ways for you to further differentiate your business from the competition. They are similar except that an Advertorial promotes your product or service; a Sponsored Article does not mention your product or service and is more objective. Your logo appears at the top and bottom of the write-up. Cost for one A4-size page of text and photos is $500 for Advertorials and $600 for a Sponsored Article per month.

Classified Advertising

We offer low-cost yet effective Classified Advertising for useful products and services. Rates for a Regular Classified 12-line ad (about 100 words) are $60 per month. For more exposure you may wish to purchase a Clickable Classified Ad at $100 for one month. This ad takes the reader directly to your home web page after clicking.

Terms

All rates above do not include the cost of production of the advertisement. Banner Ads will be installed on the date specified by you the advertiser after receipt of a signed Insertion Order and a deposit of 50%. The balance is payable upon installation. Button, Regular and Clickable Classified Ads will run upon payment in full.

Cancellation

Fees for cancellation are as follows: at least 14 business days before date of installation, 50% of ad fee; at least 7 business days, 75% of ad fee; 3 business days or less, 100% of ad fee.

Contact Us

Please feel free to contact us. We will be happy to assist you in any way by offering specially priced advertising packages.

We Look Forward to Working With You and Launching Your Business Into Cyberspace.